$1M in Five Months: How One Agency Scaled Across Industries Using Moonbrush as Its Competitive Edge
$1.06M in new revenue generated in under five months
20+ new clients added across legal, HVAC, lending, airline, sports, gaming, and cruise industries.
$10K+ average MRR per account directly attributed to Moonbrush integrations.
Channel Identification
Audience Segmentation
Tailored Content
Personalized Messaging
$1M+
New revenue generated within just five months
20+
clients added across diverse verticals like legal, HVAC, and travel,
40%
Average time from pitch to contract cut nearly in half through data-led storytelling
Contents
In an overcrowded agency market, differentiation is fleeting. The client, a 30-person digital agency, had world-class creative talent but struggled to stand out in enterprise pitches and high-value service categories. Their biggest obstacle wasn’t capability, it was credibility and economic uncertainty. Competing firms made the same claims: “data-driven,” “AI-backed,” “results-focused.” What they lacked was proof.
Traditional ad tools offered only post-campaign metrics, leaving the agency unable to show prospective clients the “why” behind its performance. Decision-makers were fatigued by marketing promises and vendor sameness. The challenge was to weaponize Moonbrush’s unique access to behavioral intent and psychographic precision to change how the agency sold, not just how it executed.
We helped the agency reposition its entire growth engine around data authority, embedding Moonbrush insights into its sales deck, creative briefings, and ongoing reporting. Each pitch began not with deliverables, but with market intelligence: what audiences were searching for, fearing, desiring, and ignoring. Moonbrush’s intent data (traditionally locked inside Google and Meta) allowed the agency to surface unseen opportunities, proving knowledge competitors didn’t even have access to.
Prospective clients weren’t sold services; they were shown markets. Every demo included real psychographic maps, predictive audience journeys, and behavioral readiness scores — visual, credible, and impossible to replicate. This flipped the pitch dynamic entirely: the agency became not a vendor, but a data partner.
Within five months, the agency added over 20 clients across diverse sectors, legal services, HVAC contractors, and cruise lines among them, each citing Moonbrush’s reporting and insight systems as their reason for choosing the agency. Collectively, these accounts generated over $1.06M in new business with an average monthly recurring revenue (MRR) exceeding $10K per client tied directly to Moonbrush-led engagements.
Beyond revenue, the agency gained structural advantage: 100% client retention during the period, a shortened sales cycle (from 6.2 weeks to 3.7), and near-perfect renewal rates. Moonbrush became both their differentiator and their proof of performance — transforming how they were perceived, how they operated, and ultimately, how they grew.
Summary
In the hyper-competitive world of digital marketing, most agencies sound identical: they promise creativity, analytics, and ROI, but rarely deliver insight that clients can’t get elsewhere. For one mid-sized agency, this sameness had become existential. They were losing pitches to larger networks with deeper budgets and struggling to prove differentiation in industries driven by performance metrics.
The agency’s turning point came when it embedded Moonbrush not as a software tool, but as a strategic identity. Moonbrush granted the agency access to the one thing the duopoly of Google and Meta keeps for itself, intent data. For the first time, the agency could peer behind the algorithmic curtain and see why people were acting, when they were ready to buy, and what emotional logic drove those decisions.
This data transformed the agency’s positioning overnight. Instead of promising leads, they demonstrated market psychology. Instead of presenting performance metrics, they presented foresight. Pitches stopped being theoretical, they became diagnostic. Prospective clients were shown behavioral maps, psychographic archetypes, and predictive purchase windows unique to their category. What competitors guessed, this agency could prove.
The result was credibility at scale. By integrating Moonbrush into every pitch, the agency converted knowledge into confidence, and confidence into revenue. Within five months, they had grown their client portfolio by 20+ accounts, expanded into new industries, and added more than $1 million in net-new revenue without increasing headcount or ad spend.
Key points/summary
$1.06M in 5 months: Direct revenue growth tied to Moonbrush-powered pitches
Behavior-first positioning: Shifted from creative selling to predictive intelligence.
Cross-vertical adoption: Wins across legal, HVAC, travel, and lifestyle industries.
Methodology
The agency’s transformation was built around a single principle: behavior precedes performance. Every decision, message, and metric needed to start with audience psychology, not ad platforms.
1. Intent Discovery
Moonbrush’s intelligence layer was connected directly to the agency’s pitch development process. Before approaching any prospect, the team generated a Behavioral Intent Report — an analysis of how audiences within that client’s vertical were behaving across digital ecosystems. This included search intent signals, social engagement sentiment, competitive resonance mapping, and purchase-stage modeling.
For example:
-
In the legal services vertical, Moonbrush identified high-intent clusters around “affordable consultations” and “24-hour availability,” enabling tailored campaigns for speed and empathy.
-
In HVAC, it revealed that family-based decision drivers (“comfort,” “safety,” “energy savings”) outperformed transactional ones (“discounts,” “install fast”) by 3.2x.
-
In travel and cruise lines, it showed post-pandemic consumers were motivated less by price and more by control, “custom experiences,” “no crowds,” “guaranteed comfort.”
By presenting these insights during pitches, the agency instantly demonstrated mastery of market psychology, a feat competitors couldn’t replicate without Moonbrush’s access to real-time behavioral data.
2. Behavioral Storytelling
Moonbrush insights were operationalized into a narrative pitch framework. Instead of leading with “what we’ll do,” the agency led with “what your audience already believes.”
-
Each proposal began with a psychographic overview, visualizing audience clusters as emotional archetypes (e.g., “Safety Seekers,” “Rational Optimists,” “Status Motivated”).
-
These insights informed creative direction, messaging tone, and channel prioritization before campaigns even began.
-
Live behavioral dashboards — powered by Moonbrush’s real-time sentiment tracking — were embedded directly into client proposals to demonstrate adaptability and predictive confidence.
This methodology allowed prospects to see their audience, not just hear about them. Decision-makers could literally visualize how intent evolved day by day. The agency wasn’t guessing at opportunity — it was charting it.
3. Reporting and Retention
After closing deals, Moonbrush became the backbone of the agency’s client experience. Monthly reports evolved from static performance slides into dynamic behavioral intelligence briefings: heatmaps of consumer emotion, intent trendlines, and predictive ROI projections. Clients received clarity they’d never had before, not “what happened,” but why it happened and what would happen next.
The result was total transparency and trust. Retention became effortless because clients didn’t need to wonder if the agency was effective; the data showed it, before results even manifested.
Key points/summary
Intent data unlocked: Provided insights normally controlled by Google/Meta.
Data-led storytelling: Elevated pitch decks into predictive behavioral narratives.
Intelligence-based retention: Real-time psychographic dashboards as proof of performance
Results and Quantitative Impact
Moonbrush didn’t just make the agency smarter; it made them indispensable. Within five months, the firm added over $1.06 million in new business, with an average MRR exceeding $10,000 across newly acquired clients. These clients represented a diverse set of verticals, from law to logistics to lifestyle — unified by a single reason for choosing the agency: behavioral certainty.
The sales cycle dropped by 40%, as prospective clients now moved from initial meeting to signed contract in half the time. Moonbrush-enabled insights created immediate trust; prospects no longer questioned “can you deliver?” but rather “how fast can we start?”
Internally, the agency’s operating culture transformed. Moonbrush became its unifying nervous system, connecting sales, creative, strategy, and analytics through a shared behavioral language. Every team could interpret audience signals in real time and adjust creative and media planning accordingly. The data wasn’t siloed; it was symbiotic.
By leveraging intent data once monopolized by Google and Meta, the agency positioned itself as an independent intelligence authority, a third force in an industry dominated by duopoly platforms. They no longer rented insight; they owned it.
The result was not just a revenue milestone but a structural evolution: from agency to intelligence partner, from vendor to visionary. Moonbrush didn’t just power their growth — it rewrote their DNA.
Key points/summary
20+ clients won, driving $1.06M in direct new revenue.
$10K+ avg. MRR per client, with 100% retention in the Moonbrush-linked cohort.
Sales cycle reduced by 40%, accelerating revenue realization across verticals.
Want to stay up to date?
Learn more about Moonbrush as we reimagine the human role in an AI-future.
Human Insight.
Machine Precision.
Unreal Results.
QUICK LINKS
SUPPORT
LEGAL
