Behavioral Intelligence
Hyper-Segmentation
1:1 Personalization at Scale
MOONBRUSH
Reimagining digital messaging and personalization.
Who we are.

What Sets Us Apart.
At Moonbrush, we believe markets and movements are not chaos, they are currents. Beneath the noise of polls, transactions, and headlines lies something deeper: the gravitational force of human behavior. Like tides drawn by the moon, these forces are powerful, cyclical, and predictable. Most organizations are blind to them. We exist to change that.
Moonbrush is a behavioral intelligence platform built for decisive moments, when narratives must resonate, data must guide, and outcomes shape the course of markets and elections. We unite strategy, data analytics, pscyhocology, and business leadership to help organizations move faster, target smarter, and act with precision when the stakes are highest.
Our name reflects our philosophy. The Moon represents the source of power: the aggregated intent of millions pulling markets and electorates in new directions. The Brush is our analytics engine: a tool that translates complexity into clarity, painting a vivid, actionable picture of currents that most never see. Together, they form a system that doesn’t just analyze data, it reveals direction.
Our work spans campaigns, agencies, and enterprises, but our approach never changes: rigorous, adaptive, and anchored in trust. Whether decoding voter psychology, building micro-targeted messaging pipelines, or delivering real-time mobilization intelligence, Moonbrush brings clarity where others chase noise, and results where others fall short.
Our journey.
2015
Origins in
Impact
Moonbrush was founded with a singular goal: to bring data discipline and creative strategy to the heart of American politics, beginning with the small data team that would win the 2016 presidential campaign.
2017
The Bond Breakthrough
Expanding beyond campaigns, we launched a national bond election initiative that helped communities across the country pass over $500 billion in public funding measures.
2019
Grassroots to Greatness
By 2019, Moonbrush had powered more than 500 elections nationwide (from ballot initiatives to senatorial), championing underdog candidates and grassroots movements across the aisle.
2022
INTERNATIONAL LAUNCH
In mid-2022, Moonbrush was contacted by an international institution with requests to support their global outreach campaigns with their diaspora. By the end of the year, we were operating in 10+ countries.
2023
The Concierge Chapter
We introduced our Concierge MVP, delivering bespoke, data-driven solutions that pioneered hyper-personalized advertising to micro-cohorts at a national scale.
2024
Scaling the
Vision
Moonbrush began serving enterprise organizations across the country while laying the groundwork for our most ambitious project yet, the Moonbrush Platform.
2025
The Platform Launch
The launch of the Moonbrush Platform marks a new chapter, bringing together the intelligence, security, and personalization of a decade’s work into one seamless system.
Meet our team.


Abdullah "Adam" Syed
Founder & Chief Executive Officer (CEO)
New York City, New York
Adam Syed is a Wharton School graduate with a foundation in Physics from the University of Toronto, blending analytical rigor with entrepreneurial spirit. A lifelong technologist and innovator, Adam has dedicated his career to building organizations that challenge convention and shape the future. From launching ventures that redefined educational intervention to driving transformative political strategy, his work bridges the worlds of data, creativity, and leadership. As the founder of a pioneering education software company, Adam led a revolution in how schools support their most at-risk students, culminating in a successful acquisition by the State of Texas (TEA). With nearly a decade of experience in political data and campaign management, he has played key roles in high-impact races across the political spectrum, from local initiatives to presidential campaigns. Adam’s versatility, thought leadership, and drive for excellence make him a trusted partner and voice in both business and public affairs. When not building the future, he’s an avid traveler, adventurer, and proud Minnesota Vikings fan.


Alan Occhiuti
Chief Revenue Officer (CRO)
New York City, New York
Alan Occhiuti is the Chief Growth Officer at Moonbrush, where he leads the development of cutting-edge enterprise solutions that integrate artificial intelligence, machine learning, and data-centric design. A University of Colorado graduate with a degree in Biology, Alan brings deep technical expertise and a systems-thinking mindset to every product he builds. His work blends scientific rigor with user-centric intuition, resulting in platforms that are not only powerful and scalable, but profoundly useful. With a strong background in enterprise software, cloud strategy, and AI-driven solutions, Alan works closely with Fortune 500 executives and technical teams to deliver tailored, high-impact solutions. Today, Alan brings that same precision and vision to Moonbrush. With a rare ability to translate complex machine learning systems into intuitive enterprise tools, Alan is at the forefront of shaping products that transform how organizations harness data to solve real-world challenges.


Brendan Sirois
Co-founder & Chief Product Officer (CPO)
Hartford, Connecticut
Brendan Sirois leads both onshore and offshore development teams across the globe in building enterprise-grade, data-driven solutions. A rising leader in the product space, Brendan combines startup grit with technical depth, leveraging a background in finance, entrepreneurship, and design to deliver products that don’t just meet expectations, they redefine them. From co-founding successful social apps to engineering AI-integrated SaaS platforms, Brendan brings a rare blend of product vision, growth marketing savvy, and hands-on execution. His digital products have reached top rankings in the App Store, a testament to his focus on user experience and performance. At Moonbrush, he works closely with the Chief Product Officer to align innovation with strategic goals, building tools that are as scalable as they are impactful. Pragmatic, collaborative, and forward-thinking, Brendan is shaping the future of enterprise product development with speed and precision.


Dr. Collins Yeboah-Afari
Chief Information Officer (CIO)
Washington, D.C.
Dr. Collins Yeboah-Afari is a veteran technology executive with over three decades of experience in IT infrastructure, public-sector modernization, and large-scale systems implementation across government, multinational, and startup environments. He currently serves as Director General of the Ghana-India Kofi Annan Centre of Excellence in ICT (GI-KACE), where he has transformed the national institution into a regional powerhouse for ICT innovation, capacity-building, and digital infrastructure. Under his leadership, the Centre secured a 300% increase in funding and attracted international support from the World Bank, Mastercard Foundation, GIZ, UNDP, and UNESCO to advance Ghana's progress toward multiple UN Sustainable Development Goals. Additionally, Dr. Collins is the Chairman of BigPay Ghana Ltd, a Ghanaian fintech firm. His past experience includes serving as the Director of IT & projects at the Electoral Commission of Ghana, a Senior Technology consultant in service to the United States Department of the Treasury, and as a Senior. Network Engineer & Project Management Lead at Vanguard. Dr. Yeboah-Afari is recognized as both a visionary strategist and a hands-on technical leader. At the Electoral Commission of Ghana, he oversaw the successful buildout of a tier-3 national datacenter and the complete digital modernization of electoral systems, including the procurement and deployment of over 80,000 biometric devices. His leadership at U.S.-based institutions such as the Maryland Department of Transportation and the U.S. Mint has consistently delivered mission-critical infrastructure with >99.99% system uptime, significant cost savings, and seamless service delivery across thousands of users and complex regulatory environments.


Dr. Francis O. Blay
Chief Information Security Officer (CISO)
Baltimore, Maryland
Dr. Francis O. Blay is a seasoned technology executive and cybersecurity strategist with over 20 years of leadership experience in IT infrastructure, cyber risk, and enterprise transformation across both government and private sector domains. Alongside his work with Moonbrush, Dr. Blay currently serves as CEO of OMNIStrategies Limited and as Principal Cybersecurity Consultant to Ghana’s National Communications Authority (NCA), where he has played a pivotal role in shaping national cybersecurity strategy and capacity-building frameworks. Previously, he held senior executive roles at GEICO, a Berkshire Hathaway subsidiary, where he led cloud adoption, cybersecurity compliance, and infrastructure transformation for over 16 million customers. Throughout his career, Dr. Blay has been recognized for driving large-scale digital transformation initiatives with operational budgets exceeding $100 million and leading teams of 200+ professionals across functional domains. His leadership has been instrumental in restructuring cyber divisions, implementing ISO 27001-certified security programs, and maintaining compliance with SOX, PCI-DSS, and other global standards. He is known for cultivating high-energy, collaborative teams that consistently deliver business-aligned technical solutions, especially in mission-critical and regulated environments.


HOLLY HILL
Strategic Growth Partner
Franklin, Tennessee
Holly Hill is a strategic growth leader and commercial operator with deep experience spanning enterprise accounts and agency partnerships. Alongside her work with Moonbrush, Holly has built a reputation for unlocking market access and accelerating pipeline by bridging brand strategy, data-driven demand generation, and executive relationship development across Fortune-level organizations and the investor ecosystem. She is known for translating complex product value into clear commercial narratives that resonate with C-suite buyers and boards. Throughout her career, Holly has led cross-functional initiatives that opened new enterprise verticals, activated partner ecosystems, and forged investor alliances that compound distribution. She has advised founders and GTM leaders on category positioning, account orchestration, and executive-level deal strategy, while cultivating a high-trust network of enterprise operators, agency principals, and capital partners. Holly is recognized for building energized, outcomes-oriented teams and for turning strategic relationships into measurable revenue impact in highly competitive markets.


Isaac Odei
Back-End Software Engineer
Accra, Ghana
Isaac Odei is a Junior Back-End Software Engineer at Moonbrush, where he contributes to the development of robust, scalable infrastructure that powers our data intelligence solutions. Based in Accra, Ghana, Isaac brings a strong technical foundation from his studies at Koforidua Technical University, coupled with practical experience in systems operations from his time at Japan Motors Ltd. His work supports Moonbrush's commitment to building reliable, high-performance platforms for clients around the world.


JARED MILLER
Agency Partner & Strategic Coordinator
Philadelphia, PA
Jared Miller is Moonbrush’s lead agency partner and strategic coordinator, and the founder of That Funny Agency, a creative-led digital shop that blends humor with performance marketing. Jared connects moonbrush with both enterprise and SMB clients, orchestrating the right mix of strategy, storytelling, and experimentation while making sure our partners squeeze maximum value from the Moonbrush platform. He also spearheaded MAFI-AI, a full-service alliance spanning data, creative, strategy, and distribution, giving our clients a single, coordinated team to turn insight into measurable growth.


Jessica King
Co-founder & Executive Director
New Haven, Connecticut
Jessica King brings a rare combination of political expertise and organizational leadership to her role at Moonbrush, where she guides the structural, political implementation, and administrative teams. A graduate of the University of Tampa with a BS in Political Science, Jessica launched her career in judicial campaigns, quickly distinguishing herself with a sharp strategic mind and a natural ability to bring order to complexity. Her early experience in a legal firm deepened her understanding of regulatory systems and client-centered execution — foundations that now inform her approach to operational excellence. Jessica is celebrated for her ability to blend structure with innovation. Her leadership style is marked by precision, creativity, and clarity of direction, empowering teams to align seamlessly and deliver results that surpass expectations. Whether navigating high-stakes political landscapes or building scalable internal systems, Jessica remains a driving force behind Moonbrush’s ability to execute with agility and impact.


Joshua King
Co-founder & Operations Manager
Hartford, Connecticut
Joshua King oversees Moonbrush’s growth operations, leading teams dedicated to expanding the platform’s reach and impact across political, agency, and enterprise clients. A graduate of the University of Connecticut with a degree in Economics, Joshua brings sharp analytical insight to market strategy, revenue generation, and organizational development. Despite his youth, he has consistently delivered results in fast-paced, competitive environments, earning respect for his maturity, operational savvy, and strong leadership. Joshua’s experience spans B2B and B2C growth initiatives across sectors such as renewable energy, technology, and data-driven marketing. From managing large-scale campaign rollouts to crafting signal-informed strategies, he has a proven ability to uncover new opportunities and build enduring client relationships. A strategic thinker and gifted communicator, Joshua blends tactical execution with big-picture vision, making him a cornerstone of Moonbrush’s continued expansion and a rising force in the civic and commercial intelligence landscape.


Joshua Yawson
Senior Project Manager & Team Lead
Dubai, United Arab Emirates
Joshua Yawson is a Senior Developer and Project Manager at Moonbrush. Based in Dubai, he oversees our global development teams working across the company’s diverse portfolio of divisions and offerings. With a rare ability to bridge vision and execution, Joshua specializes in translating complex, high-level ideas into clear, actionable directives for engineering teams. His leadership ensures projects move efficiently from concept to deployment, maintaining technical excellence and cross-functional alignment throughout the process. With years of experience managing distributed teams and delivering enterprise-grade solutions, Joshua brings a combination of technical depth, strategic thinking, and team mentorship to every initiative. His collaborative style and results-oriented mindset have made him an essential force behind Moonbrush's ability to build and scale powerful, impactful digital products on a global scale.


PETER HILL
UI/UX Design & Strategic Growth Partner
Franklin, Tennessee
Peter Hill is a creative executive and growth strategist with decades of leadership across brand, product storytelling, and commercial development. At Moonbrush, Peter helps synthesize market insight, creative direction, and enterprise buyer priorities into scalable go-to-market programs that elevate positioning and accelerate adoption. He has a track record of guiding multidisciplinary teams, spanning design, content, and sales enablement, to deliver executive-caliber narratives that move complex deals forward and strengthen customer lifetime value. Peter’s leadership has powered large-scale campaigns, high-stakes launches, and C-suite engagements across industries, consistently aligning creative excellence with business outcomes. He is known for instituting clear operating rhythms, modern brand systems, and rigorous review cadences that raise the bar on quality while speeding execution. Peter builds collaborative, high-energy cultures where creative rigor, data, and commercial intent come together to produce market-defining work that endures.


Ryan Sollinger
VP of Business Operations
New York City, New York
Ryan Sollinger leads Moonbrush's growth initiatives through enterprise engagements and investor relationship management, bringing a strong background in strategic partnerships, business development, and capital engagement. He focuses on expanding Moonbrush’s enterprise reach while deepening relationships with the company’s investor community, bridging product innovation with long-term market opportunity. Before joining Moonbrush, Ryan held senior roles driving growth and complex dealmaking across technology and finance sectors. His experience at the intersection of business strategy and relationship management equips him to communicate Moonbrush’s vision and value to partners and investors alike.


Susan A. Porter, MPA
Director of Enterprise Sales
San Jose, California
Susan Porter holds an MPA from USC and a bachelor’s from Occidental College and leads Moonbrush’s enterprise relationships. She drives strategic revenue growth and fosters high-impact client partnerships across the organization’s commercial and public sector initiatives. With over two decades of experience leading national sales teams and cultivating enterprise relationships, Susan brings a powerful combination of sales expertise, business acumen, and customer-first leadership. Her approach is rooted in building trust, aligning solutions with client goals, and scaling high-performing sales ecosystems. Prior to joining Moonbrush, Susan held executive sales and marketing roles in the financial services, insurance, and technology sectors including working with companies like Microsoft and SAP, where she led national campaigns, built inside sales divisions from the ground up, and consistently exceeded revenue targets. A results-driven leader, she is known for her ability to transform go-to-market strategies into measurable outcomes while inspiring teams to outperform. Susan’s depth of experience and unwavering commitment to excellence make her a vital force behind Moonbrush’s enterprise growth.


Saif Sabar
Project Manager & Database Engineer
San Diego, California
Saif Sabar is a project manager and data operations specialist with a background in mechanical engineering and computer science. Holding a B.S. in Mechanical Engineering and an M.S. in Computer Science from San Diego State University, he brings a unique blend of technical precision and systems thinking to every project. Beyond his professional work, he serves as a community leader at his local mosque and has built a portfolio of technically innovative projects ranging from fundraising tools to cryptocurrency initiatives. At Moonbrush, Saif strengthens the team’s infrastructure through enhanced security, enterprise-grade integrations, and operational efficiency.


Socrates Setugah
Senior Full-Stack Software Engineer
Accra, Ghana
Socrates Setugah is a Full-Stack Software Engineer at Moonbrush, where he brings over a decade of experience designing and building scalable digital solutions across sectors. With a strong foundation in both front-end and back-end technologies, Socrates plays a key role in developing complex systems that power Moonbrush's enterprise and infrastructure platforms. He holds a Bachelor of Science in Computer Science from the University of Ghana and has held senior engineering roles at leading organizations including Nsano, Bsystems Institute, and MEST Africa. Socrates’s career spans fintech, aviation, and education, with a proven track record of delivering secure, high-performance applications for public and private institutions. His expertise in building mission-critical systems and mentoring development teams makes him an invaluable asset in Moonbrush's global engineering operations. Whether optimizing backend services or implementing intuitive user interfaces, Socrates consistently brings technical excellence, precision, and a solution-driven mindset to every project.


Zain Malik
SMB & Mid-Market Sales
Chicago, Illinois
Zain Malik is a revenue leader focused on SMB and mid-market growth, with hands-on experience at high-velocity startups across network development, conference-driven pipeline, and on-the-ground sales and customer support. At Moonbrush, he specializes in building repeatable motions that convert intent into adoption—optimizing territory design, partner-assisted acquisition, and lifecycle touchpoints to shorten sales cycles while improving retention and expansion. Zain has scaled community-led and event-based demand engines, stood up inside-sales playbooks, and partnered closely with success, product, and marketing to translate real-world feedback into faster iterations and clearer value realization. He is known for cultivating resilient, metrics-driven teams that balance hustle with process, and for turning first-line customer conversations into durable revenue streams across SMB and mid-market segments.


Israel (Kwame) Setugah
Senior Full-Stack Software Engineer
Accra, Ghana
Israel Setugah is a Full-Stack Software Engineer at Moonbrush, where he contributes to the design and development of powerful, end-to-end digital solutions across the company’s enterprise and political technology platforms. With strong command over both front-end and back-end technologies, Israel plays a critical role in building systems that are as intuitive as they are scalable. His work ensures seamless user experiences backed by robust, secure infrastructure. Israel brings a thoughtful, detail-oriented approach to engineering, balancing clean code with performance optimization. Whether developing APIs, managing cloud integrations, or refining UI interactions, he works collaboratively across teams to deliver resilient solutions that drive real-world impact. With a passion for learning and innovation, Israel continues to be a key part of Moonbrush's technical growth and product success.


Aliu Tijani
Jr. Front-End Software Engineer
Accra, Ghana
Aliu Tijani is a Junior Front-End Software Engineer at Moonbrush, where he combines technical precision with creative design to deliver responsive and user-friendly digital experiences. Specializing in React Native and front-end web development, Aliu brings additional strength in UI/UX design and emerging AI/ML technologies, making him a versatile contributor to Moonbrush's development team. With a strong foundation in computer software engineering from the Accra Institute of Technology, he’s quickly establishing himself as a rising talent in modern software development. Aliu’s hands-on experience includes building mobile applications for global clients at GlobalTalent AI, developing healthcare systems during his internship at iMedic Data Systems, and teaching robotics and coding at Firefly IO. His ability to merge aesthetic design with functional engineering enables him to bring concepts to life in intuitive, scalable ways. Based in Ghana, Aliu is passionate about continuous learning and dedicated to building innovative digital solutions that elevate user experience and performance.
CDPs
Sales Intelligence
Automated Creative
Personalization Engines
Moonbrush Lift Over Standard Campaigns (%)
30%
12%
35%
18%
32%
20%
34%
16%
25%
10%
Content/Copy Generation
The Unified Advantage: How Moonbrush outperforms every category in marketing tech
Independent benchmarking across five major martech categories shows that Moonbrush’s unified behavioral modeling system consistently drives higher engagement, stronger conversions, and faster optimization cycles than any combination of traditional tools.
By replacing fragmented stacks with one intelligent, real-time decision engine, Moonbrush transforms marketing performance from incremental improvement to exponential acceleration.
Up to 2× greater performance gains compared to leading CDPs, personalization engines, and creative optimization tools.
Sub-minute decision speed enables marketers to act on intent (enriched with behavior, playbooks, and more) the moment it occurs, capturing opportunities that others miss.
BRINGING THE HUMANITY TO A DIGITAL WORLD
CONSUMER DISTRUST AND INSTITITIONAL DISSATISFACTION IS AT AN ALL TIME HIGH
Trust in institutions and brands has collapsed, people are harder to reach, quicker to distrust, and far less responsive to blunt, one-size-fits-all messaging. Moonbrush rebuilds that bridge: we create transparent, consented maps of behavior and narrative, then translate them into empathetic, auditable activations that restore receptivity, prove impact, and protect institutional legitimacy.

Human Insight.
Machine Precision.
Unreal Results.
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