Behavioral Intelligence

Hyper-Segmentation

1:1 Personalization at Scale

OUR PLATFORM

Actionable, bespoke models of human action.

Your entire data stack, unified at scale.

API-First Architecture

Plug behavioral audiences directly into your stack.

Connect Moonbrush's 289M+ consumer graph to any data warehouse, CRM, or marketing platform. Studio's API-first architecture delivers enriched, segmented audiences where decisions are made, without manual exports, middleware, or data team bottlenecks.

289M

consumer profiles searchable by 300+ behavioral filters

One Workspace. Every Source.

Build, upload, and enrich audiences from a single source of truth.

Search the national consumer graph by behavioral signal, upload your own lists for instant enrichment, or connect directly from a data warehouse. Studio gives every team, data, marketing, and media, a unified starting point for audience creation at any scale.

98%

identity resolution rate with three-key matching

Find exactly who you're looking for. Filter by behavioral score, intent signal, lifestyle indicator, brand affinity, and 300+ additional dimensions, then validate results in real time.

Drill into any individual and see their complete behavioral DNA, scoring across all 181 enrichment models, real-time digital activity, brand affinities, and identity signals.

Behavioral API Output

Behavioral intelligence, streamed into every downstream system.

Surface the full behavioral profile of any audience through the API, enrichment scores, decision dynamics, emotional orientation, purchase psychology, and more, so every model, campaign, and analytics tool speaks the same behavioral language.

100s

of behavioral enrichment models, updated dynamically as signals change

12 Behavioral Lenses

See exactly who your audience is, beyond the demographics.

Canvas gives you 12 behavioral lens categories to analyze any audience at depth, from channel engagement and cognitive processing to purchase psychology and values alignment. Compare against national averages, surface over-indexing patterns, and drill into any individual profile in seconds.

11

lens categories covering 181 enrichment models across every behavioral dimension

Warehouse-Native Export

Ship custom behavioral models directly into your data layer.

Export Builder-defined models as scored columns into your warehouse, BI environment, or activation platform. Every model, whether a lookalike, propensity score, or suppression segment, is available as a structured, queryable output the moment it's published.

100s

of data points used to score every individual in the country against your model

No-Code Model Creation

The precision of a data scientist. No code required.

Combine any behavioral enrichment, identity score, brand affinity, or intent signal into a fully custom model or segment. Use Boost, Gate, and Exclude logic to define exactly who qualifies, then rank the entire country against your criteria in seconds.

30k

behavioral features per person powering every model you build

Drag, combine, and configure. Every behavioral dimension in the platform is a building block, mix enrichment scores, lifestyle signals, brand affinities, and live intent data to define your ideal audience with surgical precision.

From language and tone to color palette and CTA style, every element adapts. PRISM generates variants that reflect how each person processes decisions, what motivates them to act, and what objections they need addressed before they convert.

Creative Variant API

One asset in. Thousands of personalized variants out.

Send your existing creative, brand guidelines, and target audience to the PRISM API. Get back channel-ready variants, each mapped to an individual's behavioral profile, for deployment across DSP, email, SMS, and direct mail. Scale personalization without scaling your creative team.

100s

of messaging atoms powering every personalization decision at the individual level

Behavioral Creative Engine

Dynamic creative that speaks to each person's behavioral reality.

Palette uses the PRISM engine to transform a single creative asset into thousands of micro-cohort variants, adjusting tone, offer framing, visual style, CTA approach, and emotional register based on how each individual actually makes decisions. The right message, for the right person, every time.

1k+

playbook configurations across 54 activation, creative, and messaging dimensions

Brief-to-Activation in Minutes

Turn a behavioral profile into an API-ready targeting payload — instantly.

BCP output feeds directly into the Builder and Search APIs, converting a behavioral audience definition into a structured targeting configuration your stack can act on immediately. From a single guided session to a live, enriched audience in minutes.

54

playbook dimensions auto-calibrated from a single BCP session

AI-Guided Audience Definition

Define your audience by how they think, not who they are.

Answer a series of guided questions about your product, campaign, or customer goal. Moonbrush's AI surfaces the behavioral enrichments, identity scores, and intent signals that actually define your audience, and automatically builds the targeting model. No data scientists. No guesswork.

100s

of pre-built persona templates to accelerate any BCP session from day 1

A traditional ICP says "Women, 35–50, homeowners." A Moonbrush BCP says "identity-anchored, loyalty-program responsive, aspirationally self-aligned." The difference is signal depth, and the precision of every activation that follows.

Billions of signals, one living map of the human.

1000s OF DATAPOINTS, UNMATCHED UNDERSTANDING.

We fuse billions of consented, observed, and validated signals into a single living map of who people are, why they act, and what they’ll do next.

BEHAVIORAL INTELLIGENCE IN ACTION

How One Agency Scaled Across Industries Using Moonbrush as Its Competitive Edge

Using Moonbrush in every pitch and report, a mid-sized agency parlayed data clarity into market authority, surpassing $1 million in revenue over five months

1M+

New revenue generated within just five months

40%

Average time from pitch to contract cut nearly in half through data-led storytelling

Read the Case Study

Product features.

CUSTOM BEHAVIORAL MODELING

Hyper-granular cohorts built from convergent behavioral and narrative signals; each cohort is auditable, dynamic, and optimized for measurable lift.

REAL-TIME PERSONALIZATION

Prebuilt, evidence-backed plays that convert insight into action: creative variants, channel sequencing, and measurement scaffolds that execute and learn automatically.

AUDIENCE BUILDER & STUDIO

A privacy-first people-search engine driven by real intent and behavioral insights, finds activation-ready audiences with confidence scores and full provenance.