Information Advantage

Decision Intelligence

1:1 Personalization at Scale

OUR SOLUTIONS

Actionable behavioral intelligence that drives results.

The Green Switcher

Opens sustainability newsletters and clicks on ethical fashion stories

The Social Proof Seeker

Discovers brands via influencer mentions; scrolls long before clicking

The Technical Pioneer

Multiple micro-sessions across device; returns daily to API documentation

The Narrative Believer

Engages repeatedly with brand storytelling; shares videos on TikTok

The Deliberate Optimizer

Re-engages only after multi-touch exposure; response optimized after 3rd personalized message

The Data Realist

Runs A/B tests on internal campaigns; revisits competitor comparisons

The Aspirational Buyer

High engagement with premium-tier pricing plans; skips discount offers entirely

The Thoughtful Converter

Browsing late-night for wellness products; has paused cart twice this week

The Iterative Explorer

Engages with experimental beta features; gives feedback within 24 hours

The Closer Under Pressure

Logs into CRM dashboards late evening; engages with pipeline efficiency articles

The Internal Champion

C-suite exec; visits case studies, downloads 3 PDFs in a week, refers article internally

The Dialogue Decision Maker

Prefers chat-based support, converts after personalized offer

The Social Catalyst

Repeats micro-browsing on weekday mornings; converts only post social validation

The Immersive Learner

Engages only with video ads; low text engagement but high watch completion rate

The Persuadable Pragmatist

Abandons lead form halfway but returns after personalized demo offer

The Instant Converter

High mobility patterns; uses mobile 90% of time; converts through social DM prompt

The Empowered Learner

Binge-watches video tutorials & revisits website before purchase

The Skeptical Enthusiast

Repeatedly reads product comparisons; toggles between reviews and checkout page

Bespoke capabilities, unlimited possibilities.

1:1 PERSONALIZATION AT SCALE

Deliver individualized narratives and offers to every person, automatically tuned by context, trust signals, and predicted behavior, while preserving the human element of copy, tone, and design.

INFORMATION WARFARE

Overcome fragmented sensors and fast-moving narratives; Moonbrush fuses signals to outcomes, models real trade-offs (reach, credibility, etc.), and identifies the next best action at the audience scale.

DECISION INTELLIGENCE

Turn behavioral insight into operational decisions: causal forecasts, scenario simulations, and risk-aware prescriptions that let leaders act with measurable confidence.

GTM, SALES, AND GROWTH

Turn behavioral insight into a predictable pipeline and faster closes. Moonbrush surfaces high-opportunity segments, ranks accounts and contacts by causal purchase propensity, and auto-generates activation plays that preserve one coherent brand voice while accelerating conversion. Sales and GTM teams get activation-ready sequences that are measurable, auditable, and tuned to real-world outcomes.

Account Prioritization & Propensity — Behaviorally-derived scores and near-term intent signals rank accounts and contacts by likelihood to convert, letting teams focus effort where it moves revenue.

Adaptive Sales Playbooks — Evidence-backed sequences (timing, channel, creative) that auto-tune as outcomes arrive and fold causal lift back into future motion.

CUSTOMER RETENTION AND UPSELL

Stop churn before it happens and expand value from your best customers with behaviorally-informed interventions. Moonbrush detects trajectory changes, prescribes context-aware offers and messaging tuned to moment and motive, and measures what actually increases lifetime value. Retention programs become proactive, personalized, and verifiably effective.

Churn Early-Warning & Intervention — Detect engagement, competitor analysis, and sentiment inflection points and trigger targeted, personalized interventions proven to restore loyalty and reduce churn.

Precision Upsell & Win-Back — Identify the highest-ROI expansion paths and delivery windows; generate and test offer variants that maximize incremental spend while protecting long-term loyalty.

A tool built for the moment.

GROWING ECONOMIC UNCERTAINTY & HOW TO RESPOND

Economic turbulence requires ruthless efficiency: protect revenue, cut waste, and make every engagement measurable and defensible.

MOONBRUSH IMPROVES BOTH SIDES OF AD SPEND

Reduce wasted impressions and lift conversion by matching permissioned, person-level signals with context-aware creative.

Shift spend to high-lift micro-cohorts, cutting CPM and CAC and avoid costly bidding wars for keywords.

Tailor messaging and formats by behavior to boost conversion.

DO MORE WITH MOONBRUSH

WE'RE THE BEHAVIORAL INTELLIGENCE ENGINE BUILT FOR THE DIGITAL AGE

Moonbrush converts consented, multi-modal signals into a living, auditable engine that predicts, explains, and prescribes high-impact actions. We marry cognitive models, narrative embeddings, and causal measurement so organizations move from hypothesis to verifiable outcome at scale, from neighborhood tests to national programs. Every step preserves provenance, consent, and explainability.

ACTIVATION & ORCHESTRATION

Insights become executable playbooks: creative variants, channel sequencing, timing, and delivery constraints that respect brand and consent. Orchestration deploys, measures, and gates activations to ensure measurable impact.

COGNITIVE MODELING & MICRO SEGMENTATION

We build cognitive maps and dynamic micro-cohorts from convergent behavioral, transactional, and narrative signals, moving beyond state demographic indicators like age, income, and location. Each segment is auditable, behaviorally coherent, and explicitly optimized for causal lift.

REAL-TIME OPTIMIZATION AND FEEDBACK LOOPS

Models update continuously from outcomes, drift and adversarial signals so predictions stay current and defensible. Automated optimization reallocates spend and creative to maximize causal lift, while human review and full audit trails preserve robustness and explainability.